Chief Marketing Officer
Job Description
The Chief Marketing Officer is the Group’s most senior marketing executive, responsible for owning the brand architecture, the customer, the market insight engine and the marketing technology platform. The role leads a centralised Marketing Hub that sets strategy, standards and shared services for the Group and its sister companies, reports to the Group Chief Executive Officer, and turns marketing into a measurable growth engine.
1. Design and run the hub-and-spoke marketing operating model, leading the Marketing Hub and guiding the Marketing Leads in each sister company.
2. Formulate marketing strategy, annual plans and budgets aligned to each company’s commercial plan, supported by market, customer and competitor insight.
3. Define and govern the brand architecture, building brand equity across the Group and each company brand.
4. Lead the digital transformation of marketing, including marketing technology, analytics, performance marketing and the responsible use of AI.
5. Drive demand generation, sales enablement and revenue growth across B2B/B2G and B2C businesses, and own the customer experience and customer service function.
6. Lead marketing communication, content, public relations, reputation and crisis communication, and act as the Group’s spokesperson after the CEO.
7. Develop marketing policies and ensure compliance with advertising, consumer and data protection laws.
8. Report marketing performance and return on investment to the Group CEO and Board, and develop the team.
Job Qualifications
- A Master's degree in Marketing, Business Administration or Digital Marketing/Business is required; professional membership of a recognised marketing body and a Doctorate are added advantages
- At least 10 years' marketing experience, of which at least 5 years at senior management or executive level, in a dynamic and highly competitive environment
- Proven experience leading marketing across a multi-business group or multiple brands, ideally through a hub-and-spoke model; experience across more than one of construction, property, utilities, telecoms, hospitality or mining is strongly preferred
- Demonstrated strength in:
Brand management, crisis communication and B2B/B2G and B2C marketing
● Digital transformation of marketing (CRM, automation, analytics and AI)
● Strategic thinking and commercial acumen - Decisive yet inclusive, data-literate and digitally fluent, able to lead through influence
Job Skills
- Strategic thinking with strong commercial acumen; able to link marketing activity to revenue, margin and enterprise value.
- Data literacy – comfortable with analytics, dashboards and experimentation; makes evidence-based decisions.
- Digital fluency and curiosity about emerging technology, including artificial intelligence, and the judgement to deploy it responsibly.
- Ability to communicate and influence effectively at all levels, verbally and in writing, including at Board, media and public level.
- Ability to lead through influence in a matrix structure and to balance central standards with local autonomy.
- Ability to perform effectively in complex, fast-changing and difficult business environments; resilient and willing to work under pressure.
- Decisive yet inclusive in approach; tough yet emotionally intelligent; achieves success with and through others.
- Ability to build positive, trust-based relationships with diverse internal and external stakeholders.
- Teamwork, leadership, coaching and people management skills.
- Ability to prioritise workload and manage multiple projects and companies simultaneously.
- Creativity, storytelling and design sensibility; high standards for brand quality.
Integrity and commitment to ethical marketing, customer privacy and the values and SHEQ culture.
